Deion Sanders: College Football's Iconic, Unifying Coach
The most well-known college football coach in American history is Deion Sanders.
He is more well-known than other important figures in college football, such Nick Saban.
Sanders' notoriety goes far beyond his 35-year athletic career.
recognizable from advertisements like Pizza Hut, Pepsi, Nike, rap music, and reality TV.
His star power draws 11.1 million viewers for Colorado football.
Diverse audiences are drawn to Sanders because of his fame, which is greater than the sport itself.
His capacity to resonate with different age groups makes him very American.
Sanders will turn Colorado into "Black America's team," according to Axios.