Charmin Introduces Ultra Soft Rolls with Scalloped Edges for Smoother Tear

For a smoother tear, Charmin launches Ultra Soft rolls with scalloped edges.

The conventional square sheet design has been used for 100 years before this alteration.

Customers' displeasure with uneven tearing are targeted via wavy perforations.

The invention cuts down on unnecessary wasteful toilet paper use.

The tear quality of paper in square shapes was a common complaint from customers.

The way that people pull papers was out of alignment with straight perforations.

In any circumstance, the unique wavy perforation guarantees easy tearing.

Procter & Gamble worked on this technology for more than five years.