On Tuesday, National Voter Registration Day, Taylor Swift urged her followers to cast ballots, and Swifties responded in droves.
Swift shared a link to Vote.org, a nonprofit that provides voter registration services, in an Instagram story that she shared with her 272 million followers.
Are you yet to register to vote? Swift penned. “I’ve been very fortunate to recently run into so many of you guys at my US gigs. You have raised your voices, and I am aware of their strength. In order to employ them in this year’s elections, make sure you are prepared.
How well did Swift’s message stick?
After Swift’s post, Vote.org had an increase of 13,000 users every half-hour, according to a tweet from the website’s communications manager, Nick Morrow, on the social media platform X.
Morrow remarked, “Let’s just say her reputation as a mastermind is very well earned.
Following Swift’s post, Vote.org registered more than 35,000 voters, a 22.5% increase over the previous year, according to the organization’s CEO Andrea Hailey on Wednesday. Compared to last year, there was a 115% increase in 18-year-old registrations. 50,000 persons were also assisted by the group in checking their registration status.
Want to hear something even crazier? Here, there is an 849 percent growth from 2021. 849 percent! The enthusiasm of this generation to take part is a game-changer, Hailey wrote on social media. They are the future, and the results of the upcoming elections will be influenced by their enthusiasm.
As Vote.org’s “love letter” to Swift for elevating voter voices, Hailey referred to the statistics as such.
History of Swift’s politics
In 2018, the music artist made her first political statement by endorsing Tennessee’s Democratic Senate candidate Phil Bredesen. She criticized the voting record of his Republican opponent, Marsha Blackburn, who was a U.S. Representative at the time, pointing to Blackburn’s hostility to some LGBTQ rights and her vote against the 2013 reauthorization of the Violence Against Women Act.
Swift stated at the time, “In the past, I’ve been hesitant to openly express my political ideas, but owing to a number of events in my life and the world over the past two years, I feel very differently about that now.
Bredesen lost the election to Blackburn despite Swift’s backing. Swift supported the Biden-Harris campaign in 2020.
Additionally, she urged voter registration in her 2018 post. The singer exhorted her followers in it to cast their ballots, register to vote, “educate yourself on the candidates running in your state, and vote based on who most closely represents your values.”